Barber shops were originally thought of as places for guys to both clean up and loosen up. That tradition has existed for more than 100 years, so sticking with it is your best chance for success.
A great barbershop experience doesn't end with the haircut. Many men today are looking for the authentic barbershop treatment. Which means that if their haircut, you need to treat them to a good neck shave and shoulder massage.
The best way to give a neck shave has barber shop salt lake city ut a direct razor. Top this off with quick a neck massage, and your clients will leave your shop feeling fully rejuvenated and ready to handle something that comes their way. This is a good way to generate customer loyalty, and a good way to encourage your customers to come back often. A haircut is something a person needs once in a little while, but a complete rejuvenation experience is something that many men crave every day.
2) Purchase Community
Back the early days of barber shops, these establishments were gathering places for guys; places where guys would stop regularly to chat with the barber, have a smoking, maybe get a cut, and check in with the men in the local community. Nowadays, that form of male community has mostly disappeared. Invest in building this kind of community, and new clients could have grounds in the future have a look at your shop.
A great way to get this done is to become a community resource person. As a barber, you'll end up cutting the hair of men from all walks of life - business owners, tradesmen, artists, contractors... Become a source to these individuals by them to other folks they should meet.
3) Spend money on Atmosphere
Another great way to produce customer loyalty and build community is to invest in your shop's atmosphere. Think about what the men in your neighborhood like to view on TV and what forms of magazines they like to learn, and get this entertainment readily available. Also think about other items that men like to complete when they're chilling out with other guys. What about investing in an espresso machine so you may make cappuccinos for your customers, or putting up posters of classic cars and displaying car catalogues in your waiting area?
Creating a fascinating atmosphere can be a great retail opportunity. Display straight razors and other grooming products in your window, and soon you should have men arriving to ask where they are able to buy these products. Don't forget to have creative with this. You might want even want to sell cigars or espresso beans - in the event that you create the right type of atmosphere, people would want to buy products that help them to create this same kind of atmosphere at home.